Marketing in and for a Sustainable Society
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Is digital really greener than paper?
Pradeep M. Abstract Green Marketing has evolved special implications in the modern market. Register to save articles to your library Register. Paper statistics. Feedback to SSRN.
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This whitepaper explores how companies can utilise different strategies to align with new government policies and consumer behaviours, while maximising profitability. More consumers are proactively leading a sustainable lifestyle.
Is digital really greener than paper? | Guardian Sustainable Business | The Guardian
With sustainability becoming key for business success, investors are moving away from short-term profit and injecting capital into more sustainable companies. Opposing the throwaway culture, one-fifth of the global consumer population prefer to repair damaged items.
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This shift in consumer behaviour is leading brands to respond accordingly.